Project Description

Project Brief

Council Tool’s website redesign has been our largest eCommerce website design to date! With close to 500 products this design was quite the undertaking for Brill Creative Group. All of the products were shot by us and each one was hand silhouetted to showcase their fine products to their fullest potential.

Brill Creative Group built this site on a responsive WordPress format utilizing a WooCommerce shopping cart which ties into PayPal. This process eliminated the need for SSL encryption since credit cards are handled on a third-party basis. We love this eCommerce platform because it’s quick and easy to implement and takes advantage of a variety of plug-ins. It can handle anything from FedEx and UPS tracking, Analytics and even product SEO.

Keeping up their great SEO and even improving upon it was a major issue for Council Tool. Through competitive analysis we were able to nail down their most important demographic and improve upon some of their keywords. Utilizing 301 redirects and creating some quality content, Council Tool ranks page one for almost all of their target market.

Brill Creative Group has an ongoing marketing relationship with Council Tool and the fruits of our labor (and theirs!) can be seen here.

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